Content Marketing Manager

Equilibrium Lab
August 6, 2021
Remote, Russian Federation
Job Type


Job responsibilities:
- Design content marketing strategy and determinate content distribution channels
- Confirming with stakeholders the tone of voice, positioning, targeting, and key messages
- Collaborate with design and writing teams to produce high quality content
- Building a content distribution network (choosing channels, developing relations with media / newsletters / bloggers / influencers etc)
- Maintaining editorial calendar and handling periodic publications
- Edit, proofread and improve content
- Being very well informed about product, roadmap, plans, industry trends
- Constant monitoring media space re industry updates and company mentions
- Optimising content marketing funnel for better conversion

Job requirements and key competencies:
- Experience in digital marketing on the key company’s markets - the US, the EU and preferably China
- Strategic thinker
- Tactically aware – knowledgeable about what’s going on in content marketing and digital communications, as well as fintech and DeFi industry
- Highly organized - able to juggle multiple projects and tasks simultaneously while managing essential admin and reporting work

Basic qualifications:
- Fluent English
- Strong copywriting and editorial skills (English)
- At least 3 years of digital marketing
- Good network and knowledge of the media industry experience

We consider the following skills as a strong advantage:
- Background in tech/DeFi/financial fields
- Experience in an editorial position
- Knowledge of PR best practices
- Experience in running PR campaigns

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